CellTRAKR FREE INTRODUCED TO PREVENT CELL PHONE USE WHILE DRIVING: Technology helps end distracted driving and supports National Teen Driver Safety Week Oct. 16 - 22
TAMPA, Fla. - Parents of young drivers can rest a little easier when their teen gets behind the wheel thanks to CellTRAKR Free, a new smartphone app from Proximiti Communications that can be downloaded onto their teen's phone to prevent texting and talking while driving, as well as report excessive speeds.  The free app allows for up to five users per account and launches just ahead of National Teen Driver Safety Week Oct. 16 - 22.

"Cell phone use and driving are a dangerous and often deadly combination, particularly for teenage drivers," said Gregg Smith, CEO of Proximiti Communications.  "Technology has created the problem, and now we have the technology in CellTRAKR to help solve it and make our roadways safer for our kids."

How CellTRAKR Free Works
CellTRAKR features an automatic driving mode that turns on as soon as speed goes above 5MPH in order to detect and report risky driving behavior to parents.  Speed is identified through either the phone's GPS capabilities or the car's Bluetooth connection.  Once enabled, CellTRAKR's Automatic Driving Mode will stop all phone use by:

• Silencing the ringer
• Creating an auto reply to all text messages
• Sending all calls directly to voicemail

CellTRAKR will also monitor teens' speed and report speeds that violate a parent-set threshold.  Usage of CellTRAKR also does not enable hands-free operation, making sure that teens stay focused on one thing - safe driving. CellTRAKR does allow 911 calls to be made. 
CellTRAKR works with Android, Blackberry and Windows Mobile 5 or 6, and is compatible with every major carrier.  Installation involves three easy steps before CellTRAKR is fully operational:

• Visit www.ParkThePhone.com to create an account Click on the link sent via text message Reboot the phone

While parents who have iPhones can use them to monitor CellTRAKR, teens with iPhones will be unable to install CellTRAKR Free since Apple does not allow open access to its data.  Smith and his team are currently urging Apple to change its policy in order to help prevent distracted driving.

-More-CellTRAKR Free Alerts and ReportsParents will be kept informed of their teen's driving habits in a variety of ways:

• Email alerts sent to one or both parents as behavior occurs Detailed, real-time logs of all calls, emails and text messages through the CellTRAKR web site Daily and other scheduled email reports summarizing activity

CellTRAKR Free also has several safeguards in place to detect and report teens trying to circumvent its phone disabling features.   While users are allowed to request "Passenger Mode," parents will be notified of the action.  Turning off GPS or the phone, or uninstalling the application, will also result in parent notification.

Parents worry less about their teenagers driving with CellTRAKR Free and also save money on car repairs and insurance.

CellTRAKR Family Edition
Parents looking for more comprehensive features than the CellTRAKR Free app can upgrade to the CellTRAKR Family Edition for $29.95 per year.  Additional features include:

• Text message alerts for parent
• Location tracking so you know where your teen is at all times or has been throughout the day.
• Tracking of all phone activity
• Budgeting capabilities and tools to prevent costly carrier charges and overages.
• International service for families that travel, which reduces calling costs by 90%.
• Reporting of inappropriate web site visits, language used in messages and hours of usage
• Lost or stolen phone support

CellTRAKR Free is part of a larger effort by Smith's team to end distracted driving.  The company recently launched an online community called ParkThePhone.org, which encourages teens to "Take the Pledge" against distracted driving and to help "Spread the Word."  It also includes a variety of resources for additional information, statistics and news on the topic.

Sponsors are also making a difference and are encouraged to participate by posting information on their web site, with social media and in other communications, and by letting employees know that CellTRAKR Free is available for their families' use.  Sponsors can sign up and receive more information about participating at ParkThePhone.org.

About Proximiti Communications
Proximiti builds and supports innovative solutions that encompass mobile device and usage management, Internet-based, unified communications, contact/relationship management, health and wellness applications, and other hosted software and related equipment. 
For businesses, professionals and consumers, Proximiti delivers intelligent, affordable, easy-to-use solutions that improve communications and security, productivity and cost-savings, asset/people tracking and management, and real-time information for key processes and decisions. 
For more information, please visit proximiti.com.

CONTACT:
Steve Rosen, Vice President of Business Development
Proximiti Communications, Inc.
813.579-1000 x127
Steve.Rosen@proximiti.com